Should Food & Drink Brands Sell Directly To Consumers
We fully agree that not every brand or product can sell directly as things stand. But in our opinion all need to be speaking directly with the end user of their product.
As the pressure on sugar use in food and drink grows so businesses and marketing must develop strategies to cope. Be that new products or battening down the hatches.
As we reach the end of the year we thought we’d share this little story that passed us by in November. It might be nonsense but we liked it all the same! Scientists reduce angel’s share with new barrel design… Happy New Year from everyone at Root & Toot.
The weaker your brand the more likely your buyer is to shrug their shoulders and take an alternative, after all if you’ve not managed to make your product indistinguishable from its competitors don’t expect your customers to be able to either
These terms are used for a couple of reasons, usually because they are true and also because tests and experience show that consumers react well to them. Saying ‘we use the produce the supermarkets reject’ just doesn’t have the same ring to it.
