• Wheat Field

    Is Free-From & Alternative Foods Where We Should All Be Focussing?

    I was speaking with someone recently who told they’d moved to a gluten free diet earlier this year. This is barely news these days. Indeed I’d lunch with a friend only yesterday who explained he now avoids anything with Monosodium Glutamate (MSG) in it. I’ve lost count of the friends…

  • Read Our Autumn Newsletter

    We’ve just published our autumn newsletter and you can read it by clicking this link – Root & Toot Autumn Newsletter. We’ve changed the style of it, using a new programme we’ve been playing with this year. It works well on a desktop and a mobile device and is more…

  • Root & Toot Join Scotland Food And Drink

    We were delighted to finally join Scotland Food and Drink earlier this year. Having been members of various marketing industry, and general business organisations, over the years our specialisation in food and drink marketing made us realise that Scotland Food and Drink membership made a lot of sense. The organisation’s…

  • Brexit

    How Is Brexit Changing Views Of UK Brands?

    How Is Brexit Changing Views Of UK Brands? It’s now 12 months since a majority of voters in the UK chose to begin the process of leaving the European Union. Brexit, as it’s commonly known, has dominated politics here since then and it’s a subject the food and drink industry…

  • M3 Distribution

    New Website For M3 Distribution

    We’ve had a number of web projects this year and we were delighted to recently complete a website design and build for M3 Distribution. Based in Co. Antrim, M3 Distribution is a branded and FMCG food wholesaler working across Ireland. As a B2B business they required a website that was…

  • TV

    Food & Drink Brands Increase Traditional Media Spend

    Perhaps surprisingly food & drink brands increased their advertising spend on traditional media during 2016.

  • coffee republic

    New Client Projects

    It’s been a busy start to the year at Root & Toot and we’re particularly pleased to be working with a couple of new clients. We’ve just completed our first project for Coffee Republic. They have 34 coffee bars across the UK with plans for more in the next few…

  • Green Food

    How Green Is Your Brand And Does Anyone Care?

    Being ‘green’ is important to your consumer, but only if you tell the consumer it’s important to you. There is an expectation today that all manufacturers and brands meet certain levels of environmental concern.