News

All Food & Drink Brands Need Customer Reviews
…not only must your product meet customer expectations but your customer service must exceed them. Any brands failing to do both these will, inevitably, suffer at the hands of well-armed customers with twitchy typing fingers.

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Christmas TV Ads; A Festive Tradition
Do Christmas TV Ads tamper with our emotions, as has been suggested more than once? No. As old Ad men used to say, the consumer isn’t a mug, she’s your wife. Consumers have always been far sharper and smarter than the various pundits and experts believe them to be.

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Instagram V Snapchat What Is Best For Your Brand?
For some Snapchat and Instagram are already essential everyday channels, but for others who’ve just mastered Twitter and Facebook, now there are more to try and understand. Understand them you should and this article will help you decide if they are right for your food or drink brand.

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How To Brand Craft Beer In A Cluttered Market
Here are four quick ways you can differentiate your craft beer in an increasingly crowded market.

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Should Your Brand Be A Tourist Attraction Too
Creating a visitor centre, a tour, bringing in more staff, diverting resources, having the hassle of dealing with the ‘general public’ probably feels like the last thing many food manufacturers want or need.

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Does TV Advertising Still Work For Food And Drink Brands?
Is TV advertising relevant today for food and drink brands? Yes argues our author, and production quality improves it even more.

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Top 5 Facebook Updates All Food And Drink Brands Should Know
Top 5 Facebook Updates All Food And Drink Brands Should Know 2016 is certainly making its mark in the history books. It’s been the worst year ever recorded for celebrity deaths, the Pokemon Go phenomenon was unleashed upon us, the UK voted to leave the EU and it’s been quite…
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Does Anyone In Food & Drink Still Need Business Cards
even today being given a business card still signifies some degree of trust. It’s the start of a relationship, the signifier that perhaps something more meaningful might happen in the future.

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How Much Time Should Food and Drink Brands Invest in Social Media.
Social media channels are still seen as being ‘low-cost’ by most users as well as brands. This remains largely true, especially when compared to traditional channels like radio, TV or print media. However, this is only the case if you don’t articulate the time spent on managing social channels in…

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How Much Money Should Food & Drink Brands Invest in Social Media?
There are two investments to make in social media if you are a food and drink brand; they’re money and time. Here we explain where and what you should invest money in.

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