Turning Problem Into A Virtue

Turning Problem Into A Virtue
September 15, 2016 John McCallum

Turning Problem Into A Virtue

This is a wonderful example of turning a potential problem into a unique selling point and a great marketing differential. I first heard about this ingredient issue over 20 years ago when working in Australia. It wasn’t just confined to beer then either. Now this is potentially a great selling point for some products.
The problem of adding a fish based ingredient to beer…

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