News

Food & Drink Brands Increase Traditional Media Spend
Perhaps surprisingly food & drink brands increased their advertising spend on traditional media during 2016.

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New Client Projects
It’s been a busy start to the year at Root & Toot and we’re particularly pleased to be working with a couple of new clients. We’ve just completed our first project for Coffee Republic. They have 34 coffee bars across the UK with plans for more in the next few…
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How Green Is Your Brand And Does Anyone Care?
Being ‘green’ is important to your consumer, but only if you tell the consumer it’s important to you. There is an expectation today that all manufacturers and brands meet certain levels of environmental concern.

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5 Ways To Protect Your Brand On Social Media
5 ways to protect your brand reputation on social media. Warren Buffet hit the nail on the head when he said: “it takes 20 years to build a reputation and five minutes to ruin it”. Brands put a lot of effort into building their reputation but it just takes one…
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Leveraging The Trend of Craft Cooking.
Leveraging the Trend of Craft Cooking. Craft cooking is all the rage among restaurants, food trucks, foodies and yes, even the everyday home cook. The degree to which the “craft” is applied is, like most things, relative. Craft cooking as a trend has evolved and bifurcated to include the entire…
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The Million Pound Jelly Babies
One of our clients, Golden Casket, have recently made a significant investment in new machinery. The Daily Record ran a nice piece on them, jelly babies are always newsworthy! Read the full story here http://www.dailyrecord.co.uk/news/scottish-news/jelly-baby-boom-scotlands-willy-9851738
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Food and Drink Packaging Essentials
Food and Drink Packaging Essentials. Stand out on the shelf has long been a major point in any packaging design brief, but what if, in the future, your food or drink brand won’t appear on a shelf? Will the next generation of packaging briefs say ‘stand out on the internet’?…
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Five Ways To Engage An Audience On Instagram
Use your resources wisely on social media, pick a channel or channels that work best for you and focus on them. Instagram might be one of them, particularly if you’re in food and drink. Here’s five handy hints on building engagement on Instagram.

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Why Should You Use Professional Food Photography
Why Should You Use Professional Food Photography Once upon a time, very long ago, I looked after a client who was a food manufacturer. It was a well established business and they weren’t short of money. One of the reasons for that was their habitual reluctance to spend any. The…
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How International Insight Helps Locally; Taan Worldwide
International insight helps us locally through our membership of Taan Worldwide. It’s good to have friends, life is just easier when you’ve got a network of people who you can rely on for support, help and advice. It’s no different in business. Finding real friends in business can be more…
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