News

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    Twelve Global Food and Drink Trends

    Following on from last week’s great guest article on the coming food trends in America, Food Manufacture today published the Mintel top 12 global food and drink trends. There are some surprising and some less surprising predictions… “In 2016, sustainability evolves from being good for the bottom line to being…

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  • Innovation Around Food is an American Tale

    What are the emerging food trends in America? Here are 10 of them and a fascinating insight into why America keeps innovating.

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  • Neuromarketing

    Food, the Brain and Neuromarketing

    Recently Neuro-based research using fMRI, MRI, PET, EEG scans and tests has helped us better understand the biological basis for eating motivation. Advances in technology mean we can now monitor brain activity accurately in just about any environment

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  • The Gluten Free Market Keeps On Growing

    Up to 13% of the UK population try to avoid gluten, yet less than 1% of the population are estimated to have Celiac Disease. The truth seems to be that many of the people following a gluten-free diet are doing so because they want too and not because they have…

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  • Virtual Reality Packaging Testing

    Good friends of ours at X-Ingredient in Holland and Buyer Brain in Romania have recently collaborated to create a fascinating virtual reality research tool. Combining eye-movement tracking with EEG brain activity monitoring they can measure not only where a consumer looks but also what they ‘feel’ about what they see. This…

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  • Food Blogging and Brand Exposure

    The rise of the food blogger is inextricably linked with how brands are attempting to gain more exposure online. Ads on YouTube are nothing new but the hive of activity on YouTube by food related channels has prompted brands and marketing executives to behave in different ways.

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    Instagram Insights

    Some good information in this article if you use, or are planning to use, Instagram. The two hashtags rule in particular is worth knowing. Read the full article on Hubspot here.

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    Confidence Isn’t Just PR Spin

    The operative word in the BBC headline is the word “could”, well quite, Root & Toot could create 14,000 new jobs in the next few years too

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    Alcohol Sales Rise in 2014

    Alcohol sales rose in 2014 and apparently the average Scot drinks 41 bottles of Vodka or 114 bottles of wine a year. Almost a fifth more than people in England and Wales. Full story here 

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  • Google Adwords

    Should You Use Google Adwords?

    This is one of those questions that we get asked all the time. The frustrating thing is the answer is always the same, it’s ‘maybe’. Like all advertising Google Adwords isn’t a guarantee of sales, only of website traffic. So before you begin any Google Adwords campaign you need to…

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