Author archive for John McCallum

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    Twelve Global Food and Drink Trends

    Following on from last week’s great guest article on the coming food trends in America, Food Manufacture today published the…

  • Innovation Around Food is an American Tale

    What are the emerging food trends in America? Here are 10 of them and a fascinating insight into why America…

  • Neuromarketing

    Food, the Brain and Neuromarketing

    Recently Neuro-based research using fMRI, MRI, PET, EEG scans and tests has helped us better understand the biological basis for…

  • The Gluten Free Market Keeps On Growing

    Up to 13% of the UK population try to avoid gluten, yet less than 1% of the population are estimated…

  • Virtual Reality Packaging Testing

    Good friends of ours at X-Ingredient in Holland and Buyer Brain in Romania have recently collaborated to create a fascinating virtual…

  • Food Blogging and Brand Exposure

    The rise of the food blogger is inextricably linked with how brands are attempting to gain more exposure online. Ads…

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    Instagram Insights

    Some good information in this article if you use, or are planning to use, Instagram. The two hashtags rule in…

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    Confidence Isn’t Just PR Spin

    The operative word in the BBC headline is the word “could”, well quite, Root & Toot could create 14,000 new…

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    Alcohol Sales Rise in 2014

    Alcohol sales rose in 2014 and apparently the average Scot drinks 41 bottles of Vodka or 114 bottles of wine a…

  • Google Adwords

    Should You Use Google Adwords?

    This is one of those questions that we get asked all the time. The frustrating thing is the answer is…