Author archive for John McCallum

  • Direct Sales

    Should Food & Drink Brands Sell Directly To Consumers

    We fully agree that not every brand or product can sell directly as things stand. But in our opinion all…

  • beer
    aside

    Turning Problem Into A Virtue

    Interesting way of taking a problem and turing it into a marketing virtue.

  • Holstein dairy cow

    Milking Food Packaging Developments

    Might an innovation in food packaging help save dairy farms? Innovations in food packaging always catch the eye though.

  • sugar

    Sugar; What’s Your Coping Strategy?

    As the pressure on sugar use in food and drink grows so businesses and marketing must develop strategies to cope.…

  • aside

    Happy New Year…

    As we reach the end of the year we thought we’d share this little story that passed us by in…

  • Is Your Brand Closed-Bridge-Proof

    The weaker your brand the more likely your buyer is to shrug their shoulders and take an alternative, after all…

  • Does Technology Work For B2B Marketing?

    Get your marketing strategy right from the outset and you’ll never have to sell another thing in your life.

  • aside

    Beautiful Food Photography

    Not the most fashionable subjects but some beautiful food photography.

  • Marmite

    Is Waste Simply A Food Marketing Problem?

    These terms are used for a couple of reasons, usually because they are true and also because tests and experience…

  • aside

    10 Unusual Facts About Scottish Food & Drink

    We came across this enjoyable little diversion on the Scotsman newspaper’s website about Scottish food and drink.