Author archive for John McCallum

  • TV

    Food & Drink Brands Increase Traditional Media Spend

    Perhaps surprisingly food & drink brands increased their advertising spend on traditional media during 2016.

  • coffee republic

    New Client Projects

    It’s been a busy start to the year at Root & Toot and we’re particularly pleased to be working with…

  • Green Food

    How Green Is Your Brand And Does Anyone Care?

    Being ‘green’ is important to your consumer, but only if you tell the consumer it’s important to you. There is…

  • Fail

    5 Ways To Protect Your Brand On Social Media

    5 ways to protect your brand reputation on social media. Warren Buffet hit the nail on the head when he…

  • Ingredients

    Leveraging The Trend of Craft Cooking. 

    Leveraging the Trend of Craft Cooking.  Craft cooking is all the rage among restaurants, food trucks, foodies and yes, even…

  • Jelly Beans
    aside

    The Million Pound Jelly Babies

    One of our clients, Golden Casket, have recently made a significant investment in new machinery. The Daily Record ran a…

  • Tylenol Packaging

    Food and Drink Packaging Essentials

    Food and Drink Packaging Essentials. Stand out on the shelf has long been a major point in any packaging design…

  • Instagram Home Page

    Five Ways To Engage An Audience On Instagram

    Use your resources wisely on social media, pick a channel or channels that work best for you and focus on…

  • Food Pic

    Why Should You Use Professional Food Photography

    Why Should You Use Professional Food Photography Once upon a time, very long ago, I looked after a client who…

  • Taan Logo

    How International Insight Helps Locally; Taan Worldwide

    International insight helps us locally through our membership of Taan Worldwide. It’s good to have friends, life is just easier…