Virtual Reality Packaging Testing

September 11, 2015 John McCallum

Good friends of ours at X-Ingredient in Holland and Buyer Brain in Romania have recently collaborated to create a fascinating virtual reality research tool. Combining eye-movement tracking with EEG brain activity monitoring they can measure not only where a consumer looks but also what they ‘feel’ about what they see.

This is now available to use commercially and offers endless potential for testing packaging, point of sale, store layout to name a few.

This short video outlines the process.