Opinion

  • Neuromarketing

    Food, the Brain and Neuromarketing

    Recently Neuro-based research using fMRI, MRI, PET, EEG scans and tests has helped us better understand the biological basis for…

  • The Gluten Free Market Keeps On Growing

    Up to 13% of the UK population try to avoid gluten, yet less than 1% of the population are estimated…

  • Food Blogging and Brand Exposure

    The rise of the food blogger is inextricably linked with how brands are attempting to gain more exposure online. Ads…

  • aside

    Confidence Isn’t Just PR Spin

    The operative word in the BBC headline is the word “could”, well quite, Root & Toot could create 14,000 new…

  • Supermarket Changes; The Rise Of Aldi

    Someone pointed out to me last week that if at the turn of the Millennium you’d been told that within…

  • Great Scottish Beer Celebration

    Finding a unique voice and a unique story is vital, but it’s not as easy as it sounds.