Tunnock’s Wafer Cream

Most people were very familiar with Tunnock’s Caramel Wafers and Tunnock’s Tea Cakes but not everyone knew about Tunnock’s Wafer Creams. It is a different type of biscuit; very light, very crisp and when you break one in half it breaks open with a real crack. Creatively we decided to give Tunnock’s Wafer Creams a distinctive “lighter moment” personality with a series of light-hearted TV Ads.  One used real footage of some teenagers having a laugh in the snow.  The other is the clip shown above. Written, filmed and edited under our direction it fits with the light-hearted feel of previous campaigns. 



Client: Tunnock’s

Campaign: Televison