Initially sold under their mother company ‘Silver Stag’, they approached us to help make their chilli products stand out in a crowded market.
Our first challenge was to propose and agree a name change. The original name was perfect for selling Scottish gifts but the new range of chilli products didn’t sit comfortably within their portfolio. As with every product, we needed to push their unique selling point.
This is a social enterprise who set up a Chamber Of Farmers in Ghana to help address issues around child labour. In parts of Ghana children were being removed from school to work on farms. Schoolyard Chillies purchases chillies directly from independent farms who don’t employ child labour at an agreed price. As a result just 18 months later over 4,000 children have remained in education who would otherwise have had to leave school. All profits made are reinvested in education which allows children to remain in school full time. We believed that this was worth shouting about and so Schoolyard Chillies was born. It’s unique backstory and one that we feel will appeal to a percentage of consumers. It was important to brand the range in such a way as to portray that there was much more to the company than just making and selling chilli products.
Based on this, the new branding was inspired by a children’s playground. It was designed to become a talking point and incorporated both the educational AND the all important ‘play’ elements that these children might well have missed out on. The name ‘SCHOOLYARD CHILLIES’ along with the graphic of the seesaw achieved this in a very visual way. The use of earthy colours help portray the natural ingredients and a subtle map of Ghana was used in the background.
The client loved it and the new brand was carried across a range of packaging, exhibition stand, stationery and a new website.
Client: Schoolyard Chillies
- Brand Strategy
- Brand Naming
- Packaging Design
- Print Design
- Website Design
- Food/Drink Product Photography