When you’re an independent it can be a challenge to get yourself seen, particularly when many of your competitor brands belong to some of the largest and most powerful companies in the world.
When we looked at the Rora brand we instantly felt they shouldn’t be positioning themselves alongside other smaller independent yogurts, rather they should be seen as an alternative to the market leaders.
Rora’s message is a strong one; no artificial sweeteners or preservatives and made with fresh milk from their own cows. It’s even stronger when you compare their yogurt with some of the market leaders.
These two short videos were hugely popular when they shared them online. They go to prove that you don’t need to have the biggest budget, but you do need a good brand and great positioning.
Client: Rora Dairy
- Digital Video
- Social Media Content