Peats Beast

New Whisky Launch

We love to get involved with new product development and Peat’s Beast remains a favourite. We named it, designed the label and packaging and helped launch it in Europe two years ago. With a UK release planned for 2015 we hope you’ll befriend the ‘beast’ soon too.



Client: Fox Fitzgerald
Date: Summer, 2011

  • Concept/Strategy
  • Packaging
  • POS
  • Digital