‘Epronto’ What every Italian mother shouts to bring her family to the dinner table! The Bianchin Family are from Padova, in Italy, and their range of ragu sauces are genuine family recipes.
These premium sauces are a labour of love. We wanted to create a brand design that would look profession, clean and modern and also help convey time, hours spent by the Bianchin family preparing the product and time saved by the customer who can have a delicious meal on the table in minutes. We wanted their packaging to reflect the authenticity of the ragu, its Italian heritage and subtle flavours It was also important that the design could be adapted to suit new products recipes as they came on board so they all looked like part of the same family.
The client was delighted, finally the product looks as premium as it tasted and the range keeps growing.
- Re Branding