We were introduced to Devenick Dairy through our partnership in Scotland Food & Drink. They are a family business based just south of Aberdeen, who have been dairy farming for generations. Today their attention has turned to making cheese from the milk they produce on their farm. We were asked to help them develop a brand for their range that retains their core values of family and place. Working with the existing logo, we created a modern packaging style, using photography of the family stylised to create a sunbeam effect that emphasises the natural outdoor environment. Together with them we named each cheese and rolled out the design across ten different products.
It’s always exciting working with a product in its infancy. With Devenick we got to see it go from a single block of unnamed cheese in a clear plastic bag to a stylish family range that sits comfortably amongst the best known brands in the supermarket.
Client: Devenick Dairy
- Name creation