Roy McCallum

  • Food Pic

    Why Should You Use Professional Food Photography

    Why Should You Use Professional Food Photography Once upon a time, very long ago, I looked after a client who…

  • Dog

    Christmas TV Ads; A Festive Tradition

    Do Christmas TV Ads tamper with our emotions, as has been suggested more than once? No. As old Ad men…

  • Bootiful on TV

    Does TV Advertising Still Work For Food And Drink Brands?

    Is TV advertising relevant today for food and drink brands? Yes argues our author, and production quality improves it even…