John McCallum

  • Wheat Field

    Is Free-From & Alternative Foods Where We Should All Be Focussing?

    I was speaking with someone recently who told they’d moved to a gluten free diet earlier this year. This is…

  • TV

    Food & Drink Brands Increase Traditional Media Spend

    Perhaps surprisingly food & drink brands increased their advertising spend on traditional media during 2016.

  • Green Food

    How Green Is Your Brand And Does Anyone Care?

    Being ‘green’ is important to your consumer, but only if you tell the consumer it’s important to you. There is…

  • Tylenol Packaging

    Food and Drink Packaging Essentials

    Food and Drink Packaging Essentials. Stand out on the shelf has long been a major point in any packaging design…

  • Taan Logo

    How International Insight Helps Locally; Taan Worldwide

    International insight helps us locally through our membership of Taan Worldwide. It’s good to have friends, life is just easier…

  • Online Review

    All Food & Drink Brands Need Customer Reviews

    …not only must your product meet customer expectations but your customer service must exceed them. Any brands failing to do…

  • Transmitter Brewing beer bottles

    How To Brand Craft Beer In A Cluttered Market

    Here are four quick ways you can differentiate your craft beer in an increasingly crowded market.

  • Guinness Storehouse

    Should Your Brand Be A Tourist Attraction Too

    Creating a visitor centre, a tour, bringing in more staff, diverting resources, having the hassle of dealing with the ‘general…

  • social media time

    How Much Time Should Food and Drink Brands Invest in Social Media.

    Social media channels are still seen as being ‘low-cost’ by most users as well as brands. This remains largely true,…

  • social logos

    How Much Money Should Food & Drink Brands Invest in Social Media?

    There are two investments to make in social media if you are a food and drink brand; they’re money and…